Fat Snax

Advertising for a keto brand that helps people stick to their goals.

branding | illustration | advertising | digital marketing | emails

The aim of this project is to create marketing materials, including email and advertisements, in order to increase overall engagement with their users. Fat Snax’s target audience is women ranging from 20s to 50s. Their mission is that keto doesn’t have to be boring! Their products are low-sugar, low carb, high fat, and gluten free. With such colorful and fun packaging, I wanted to balance the quirky with the mature and exciting in order to communicate a level of sophistication. Fat Snax’s brand uses bold colors to match their bold flavors, suggesting that their products taste like the real thing - making the keto lifestyle something to enjoy!