Central Brooklyn Food Co-Op
A responsive website to promote healthy eating.
ui design | ux design | illustration | persona development
The aim of this hypothetical project was to help develop an existing organization’s Kickstarter account into a refined website. Brooklyn Food Co-op is made up of a group of people that bring fresh food to low-income communities in New York. The purpose of this website is to bring people together, while providing a space for donation. My modern and contemporary approach encourages interaction.
We aim to utilize our collective strength to ensure access to affordable and fresh food, while centering the Black, low-to-moderate income communities of central Brooklyn.
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Daijha, 19
NEUTRAL
Daijha, a busy college student, lives in downtown Brooklyn. She does not have much time to make personal meals, but would like to practice more healty habits.
young | introverted | student | part-time job
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Ashley, 22
POSITIVE
Ashley is a single mother who is working toward getting off of government assistance. Needing help In the meantime, she wants more healthy options for her son.
single-mother | government assistance
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Jermaine, 35
NEGATIVE
Jermaine owns an electric company. Making over $95,000 per year, he is financially able to buy healthy foods whenever he pleases, but tries to support his community often.
company-owner | financially stable
